By Morrie Conway
This is one of the trippiest videos I have ever seen. The production team, Urban Screen, created this project titled “555 KUBIK” that is artistically considered a projection facade.
“The conception of this project consistently derives from its underlying architecture – the theoretic conception and visual pattern of the Hamburg Kunsthalle.”
The concept itself explores the interpretations of geometry and aesthetics through graphics and movement. It attempts to absolve us from our own perceptions of buildings and to delve into the reflexivity that evolves from the building itself.
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